Promoting Inclusive Markets and Financial Systems
What makes a policy brief stick? Lessons from a pioneer experiment
In an attempt to find what makes a policy brief effective, the International Initiative for Impact Evaluation (3ie) and the Institute of Development Studies (IDS) in collaboration with Norad conducted an experiment to test how ‘sticky’ a policy brief can be in influencing the mind of the reader and prompting them to act. The response may not come as a surprise for people like us who are in the business of producing policy briefs, but defies the recent policy brief mania that pushes organisations to spend a considerable amount of time and money in producing policy briefs each year.