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Jan 13, 2017 (Fri) - Jan 19, 2017 (Thu), 9:00am-10:00am (US EST)Convert your time zone>>
Webinar Series: Marketing nutrition for the Base of the Pyramid
WEBINAR SERIES: Marketing nutrition for the Base of the Pyramid
13th & 19th January 2017
7.30pm Delhi, 5pm Nairobi, 2pm UK, 9am New York
Nutritious products have been notoriously hard to sell commercially to low-income people. But the sector is making progress, with new customer insights and new models emerging. Demand creation, targeted, effective marketing, and innovative distribution mechanisms are critical.
Join speakers Marti van Liere, Director Maternal, Infant and Young Child Nutrition at GAIN and Lucie Klarsfeld McGrath, Senior Project Manager at Hystra, for a webinar series covering key aspects in marketing and distribution of nutritious products to base of the pyramid markets.
The series will share practical insight gathered from extensive research of models in this space by the Global Alliance for Improved Nutrition and consulting firm Hystra.
Friday 13th January 2017 Webinar 1: Consumer awareness, aspiration, trust and compliance in marketing nutrition products
Thursday 19th January 2017 Webinar 2: Effective delivery channels and ensuring business viability of nutrition enterprises