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Promoting Inclusive Markets and Financial Systems

Nov
29

Webinar: Market Research, Consumer Tools for Branchless Banking

Nov 29, 2011 (Tue), 9:00am-12:00am (EST)

As part of the Consumer Education to Support Uptake and Use of Branchless Banking project, sponsored by the MasterCard Foundation, MFO will be conducting a webinar on November 29, 2011,  at 9:00am EST.

The webinar will present the challenges to uptake and usage of Branchless Banking identified through market research studies carried out in the Philippines, India, Malawi and Zambia. Webinar participants will also learn how MFO is addressing branchless banking challenges through a package of tools for consumers and agents intended to drive use of mobile banking and smart card services.

The webinar is aimed at key stakeholders implementing or funding branchless banking initiatives focused on low income markets - the donor community, financial service providers such as banks or microfinance organizations, telecoms, payment platform providers, and associations.

 

Overview

The webinar will present the challenges to uptake and usage of Branchless Banking identified through market research studies carried out in the Philippines, India, Malawi and Zambia. Webinar participants will also learn how MFO is addressing branchless banking challenges through a package of tools for consumers and agents intended to drive use of mobile banking and smart card services.

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