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Promoting Inclusive Markets and Financial Systems


Webinar: Getting to Scale

Oct 5, 2016 (Wed), 10:00am-11:00am (BST)

Course Description

All market systems development programmes have the ambition to reach as many people living in poverty as possible. Donors and practitioners have embraced the MSD (M4P) approach in part because it promises to deliver greater scale than ‘direct delivery’ programmes. While there are several well documented examples of MSD programmes reaching scale, surprisingly little has been written about the different strategies for getting to scale, how long it takes to reach scale, and what sector and country specific factors support or hinder scale.

Part 1 of the webinar presents five different strategies (or pathways) for getting to scale. Drawing on the recent Adam Smith International paper, Getting to Scale, we will hear about experiences from a wide variety of programmes that illustrate which strategies are most appropriate in different contexts, and discuss general lessons in getting to scale. Part 2 of the webinar looks at two particular programme examples – PrOpCom in Nigeria and CAVAC in Cambodia – to explore in more detail what works and does not work in getting to scale and how programmes can optimise their chances of successfully reaching scale.



Gareth Davies is head of the Inclusive economic Growth Advisory Team at Adam Smith International. Gareth has provided technical and strategic support to a wide range of MSD programmes across Africa and Asia, and has also delivered MSD training to a variety of audiences.  Gareth recently authored a paper on Getting to Scale.

Julian Hamilton-Peach is an experienced private sector rural development and agricultural finance expert with over 25 years of technical and management experience. An independent consultant advising market developers, Julian was trained in management, psychology and agricultural economics. He led a team of people on PrOpCom and its successor in Nigeria (2008-2014) and has been advising Enterprise Partners in Ethiopia.  He has also advised MDF in Timor Leste and Fiji; Gatsby Charitable Trust in Tanzania, and the CAVAC project in Cambodia.

Peter Roggekamp started his career designing and building oil refineries but later moved to Ethiopia and Senegal for the ILO as a small enterprise specialist; it was here that he came in contact with Market Development, then called Business Development Services (BDS). Peter has since tried to put ideas into practice as manager and team leader in Katalyst in Bangladesh, as Team leader in CAVAC I in Cambodia and now as team leader in a private sector infrastructure program called Investing in Infrastructure (3i). Peter believes success much depends on the right national experts, the right culture, and flexibility.

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