The SEEP Network
September 19 - 21, 2016
Getting Practical with Market Development
Strategies for new and experienced practitioners
Description | Trainers | Fees
Training Provider: EcoVentures International
Date: Thursday, September 22
Time: 8:30 am - 1:30 pm
Venue: Residence Inn Arlington Capital View, 2850 South Potomac, Arlington, VA 22202
Includes: Light continental breakfast and lunch
Practitioners and donors alike are eagerly in search of practical, real-life strategies and tactics for empowering market actors in win-win strategies for inclusive market development. USAID's Leveraging Economic Opportunities (LEO) project has synthesized several practical strategies that are generally applicable in many market development scenarios.
This workshop shared tactics and approaches to strengthen relationships between market actors and to amplify market actor behavior to ensure greater and more sustained uptake. Topics for exploration included working with buyers' club, radio and business awards as a form of amplification, referral programs, and loyalty clubs. The training also introduced market development tactics, which can be used in both financial and non-financial settings. The workshop methodology is characterized by high energy, rich content, practical application, and a welcome break from the intense conference schedule preceding it.
Participants should ideally have some prior market systems development knowledge and/or experience. The training is particularly relevant for project staff or managers that are able to train others or be in a position to influence learning contexts within projects. Relevant to participants involved in both financial sector strengthening and other areas of market development.
Margie Brand, EcoVentures International
Margie Brand supports practitioners and donors in strategic planning and facilitation, intervention design and implementation, and capacity building and training. Ms. Brand has designed and managed several multi-million dollar development programs, has trained over 4,500 trainers and master trainers, and has developed value chain, enterprise, microfinance, and entrepreneurship curricula and tools which have been translated into over 15 languages and used in over 35 countries. She is the founder and director of EcoVentures International, an organization specializing in sustainable market development. Ms. Brand has, as part of teams, developed many of the frameworks and thinking governing work around value chain development, market systems development, vulnerable populations, livelihoods, workforce development, and youth development. She has worked in over 20 countries in Asia, Latin America and Eastern Europe, with a focus on her home continent of Africa. She has provided support to organizations such as The SEEP Network, FAO, ACDI/VOCA, Chemonics, Adam Smith International, MicroFinance Networks in Denmark, Azerbaijan and Poland, Kenya BDS Network, Save the Children, World Vision, QED Group, FHI360, and USAID.
Caroline Fowler, EcoVentures International
Caroline Fowler is a development practitioner with experience in capacity building, economic development, private sector development, and youth development. In her current position as International Program Manager at EcoVentures International, she has carried out capacity building and supported projects throughout East, West and Southern Africa, Central America, the Caribbean, and Asia. Ms. Fowler is one of the core developers of several of EVI’s behavior change simulation training tools, aiming to recreate the complexities of market systems and business contexts within a training room environment. She has facilitated interactive trainings and Training-of-Trainers programs for development practitioners, international educational institutions, and the private sector in several countries. Ms. Fowler earned her Masters in International Development from Tulane University.
SEEP Network Member: USD 125
Non SEEP Network Member: USD 175