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Touchpoints and Decisions Image

Promoting Inclusive Markets and Financial Systems

Touchpoints and Decisions

Touchpoints and Decisions

Summary

CRS Touchpoints and Decisions is a framework for thinking about the inclusion of poor members, which can inform market research and redesign. It is based on a schema developed by Ole Rasmussen, and has four steps: 1: ask the poor if they have heard pf SGs? 2: Are they interested? 3: Can they find a group in which you can operate? 4: If so, can they stay in the group?

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