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SummaryEMMA is a set of tools designed to encourage and assist front-line humanitarian staff in sudden-onset emergencies to better understand, accommodate, and make use of market systems. It does not offer a simplistic blue-print for action. However, EMMA does provide accessible, relevant guidance to staff who are not already specialists in market analysis. The EMMA toolkit adds value to established humanitarian practices in diverse contexts. EMMA tools are adaptable, rough-and-ready, speed-orientated processes designed to refl ect the information constraints and urgency of decision making required in the fi rst few weeks of a sudden-onset emergency situation. The EMMA process is therefore intended to be integrated fl exibly into different organizations’ emergency-response planning. Although designed with sudden-onset situations in mind, EMMA is also likely to be valuable for staff planning for the transition into the early recovery phase of programming