Success Means Knowing your Clients' Needs: Case Study on AzerCredit
As AzerCredit's roots lie within the World Vision family, it has always viewed microfinance as a tool to achieve both social and financial impact on the lives of the poor. In this way, social performance has always been a key priority for VF AzerCredit. Given this, they took the earliest opportunity to build their capacity in social performance management (SPM). VF AzerCredit’s Deputy Chairman participated in the very first training course on SPM organized by MFC in 2006. Subsequently, they joined MFC’s SPM Regional Working Group – which provided them a platform for on-going support and experience-sharing around challenges they faced in SPM. As a result of this engagement, VF AzerCredit developed clear social goals, as well as SMART objectives and targets, and became a country pioneer in SP related work.