PLP in BDS Market Assessment (2002–04)
This program supports the innovative strategies and efforts of BDS program planners as they conduct and use market assessments to design targeted projects that help create wealth in poor communities and promote economic growth by linking microenterprises to productive markets.
Publications to date include:
· Building a Team for BDS Market Assessment and Key Issues to Consider When Starting BDS Market Assessment
· Assessing BDS Demand and Supply in Weak or Limited Markets
· The "What if..." Service Concept Test: Triple Trust Organization's Market Research Tool
Check back soon for a forthcoming publications summarizing the research findings.
This is a working annotated bibliography of the 40 publications produced by the SEEP Practitioner Learning Program in BDS Market Assessment, Client Assessment, Poverty Assessment, Improving the Efficiency of MFIs, and Strategic Alliances for Financial Services and Market Linkages in Rural Areas.
This technical note describes the experience of 10 organizations around the world in conducting BDS market assessments. These organizations tested innovative strategies for market research and piloted program interventions based on the results. They encountered difficulties and made mistakes during their market assessments. This technical note shares lessons learned from inadvertent mistakes that had the potential to significantly alter the utility of their market assessments and provides recommendations to other practitioners who want to avoid these same mistakes.
This discussion synthesis is a product of the collaborative, learning-oriented forum that the SEEP Practitioner Learning Program (PLP) in Business Development Services (BDS) Market Assessment (MA) provides—in this case, a moderated, e-mail-based discussion to reflect critically on the question of how market information can inform the design and implementation of interventions to develop particular BDS and product markets.
The purpose of this case study is to understand EDA’s challenges and lessons learned in its leather subsector project and share them with the practitioner community. Although this case study is by no means exhaustive, it offers key insights into the process by which EDA gathered and analyzed market information and developed and promoted pilot business models for the delivery of services to microentrepreneurs and other market players in the leather subsector in Rajasthan.
This case study presents the story of TTO’s market research experience from June 2002 through January 2004. The PLP was interested in capturing TTO’s market research experience to examine: (i) the process of getting and using market information to inform project design decisions; and (ii) the research methods and tools proven eff ective in getting information in weak markets. PLP managers thought lessons from TTO’s experience could assist practitioners in conducting more eff ective market assessments for programs targeting microenterprises and better use the resulting information to design market development interventions.
