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Program Implications of the Most Effective Delivery Channels
Results of an Inter-American Development Bank study that reviewed 18 years of IDB sponsored youth activities in Latin America and the Caribbean show that programs that locate activities close to the communities where youth live foster family and community involvement, use interactive teaching approaches (e.g., simulations, games, role playing, small-group activities, field visits), and align training with the hours best suited for reaching youth.
The table below offers an illustrative list of ways of delivering financial and education support services to youth. These methods can also be used to market and promote both types of services. The delivery channels listed are based on previously mentioned market research findings on the items discussed in the preceeding section, as well as on organizations around the world that are currently serving youth.
Tips on Delivery Channels:
It is important to build and capitalize on existing infrastructure for delivering financial and educational support services (e.g., extracurricular activities or civic classes at school, groups or clubs, weekly meetings with loan officers, common congregation points), as this can greatly reduce the costs and time involved for FSPs. It may be necessary for an FSP or youth-friendly organization to change its strategies for reaching youth as their perceptions, demands, life-cycle needs, and the places that they frequent or reside change.
Extensive delivery (a few hours a week over several months) of education support services such as financial literacy may be better than intensive delivery (full days over a shorter time period) for promoting behavioral change among youth (XacBank, Hatton National Bank). Lastly, front-line staff offering youth financial products (e.g., tellers, loan officers) or those involved in delivery education support services (e.g., teachers, peer educators, mentors, training officers) should have experience with youth, familiarity with financial services, and some knowledge of financial management and financial education. It is important to get the buy-in of such staff and build their capacity by providing them some type of incentive as well as training in youth- friendly services).
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