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Market Facilitation Initiative (MAFI) Image

MaFI (The Market Facilitation Initiative)

Market Facilitation Clinic 2: Leveraging Market Systems to Reach the Last Mile

Market Facilitation Clinic 2

Engaging Partners to Extend Business Models to Reach the Last Mile

This group is exploring how to facilitate win-win business models for reaching customers and farmers in remote, rural areas - the ‘last mile.’ Members will explore how to identify the right partners and how to co-design business models while ensuring ownership by the market actors. Individual group members are looking at how to support agents in remote villages, how to invest in cold chain storage where there is no electricity, and how to transport tomatoes from dispersed rural farmers to a central processing plant. This group’s focus on partner identification and selection is indicative of interventions and program strategies that are in an earlier stage of development.

Learning Agenda: How can we identify and engage partners with the mindset, capacity, and incentives to design & operationalize win-win business models that reach farmers and customers in rural areas?

Win-win business models: align incentives and benefits between business, farmers and any intermediary actors. Sustained because of profit/benefit sharing.

Participants and Their Initial Challenges

Consultant, Business Development Services Africa (EWB venture)

Indiana is a consultant working with Engineers Without Borders Canada, who is embedded within Syngenta Zambia to help evolve their distribution model for getting inputs to small, rural farmers. Her specific challenge related to building an efficient, last-mile distribution model via “community agro-dealers”; this needed to address the paint points of the current model – logistics and financing – as well as coming up with a set of effective criteria for selecting these community agro-dealers.  

Chief of Party, Fintrac Inc.*

Kudakwashe (Kuda) leads a livestock development project in Zimbabwe focused on improving the competitiveness of the dairy market, while also making it more inclusive for smallholder dairy farmers. His challenge related to finding appropriate private sector partners (dairy processors) who would be willing and able to invest in supply chains in rural areas.

Program Manager, Village Enterprise*

Kate is leading a team within Village Enterprise that wants to build on its historical model of supporting groups of women micro-entrepreneurs to move towards a market systems approach in a rural, extreme-poverty context. Her challenge was how to leverage value chain and market systems concepts in a difficult context, and in particular how to link business owners to markets in a more systemic way.

Operation and Grants Manager, World Vision International*

Erwin is in charge of grants and by extension, private sector partnerships, for World Vision’s programmes in Timor Leste. He came to the group to work on the challenge of working in a thin market - where there are few private sector actors to begin with, wanting to engage different types of private sector actors in business models that are profitable and fair to small farmers.

* Denotes SEEP Membership

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