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Market Segmentation

As the previous sections have made clear, it is important to consider age and/or life stage, gender, enrollment status, and geographic location when designing financial and education support services, as young people's money inflows, financial decision-making, behaviors (e.g., spending, saving, and borrowing)- as well as their perceptions and experience of and preferences for financial services- may differ according to these market segments. This section highlights these market segmentations and their corresponding implications for the design of both types of services.

Market Segment #1: Age or Life Stage 

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