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Managing Your Association's Brand: The Strategic Importance of Integrated Marketing Communications Image

Promoting Inclusive Markets and Financial Systems

Managing Your Association’s Brand: The Strategic Importance of Integrated Marketing Communications

Managing Your Association’s Brand: The Strategic Importance of Integrated Marketing Communications

Summary

PDF Cover PageMicrofinance associations often represent the industry to various stakeholder groups including its members, regulators, investors, donors and the public. This technical note provides guidance on how to develop an effective communication strategy that incorporates messaging, delivery channels, and monitoring and evaluation.

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