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Managing Your Association’s Brand: The Strategic Importance of Integrated Marketing Communications
by Chevenee C. Reavis in 2010
Community of Practice: Association Development
| World Region: North America
Microfinance associations often represent the industry to various stakeholder groups including its members, regulators, investors, donors and the public. This technical note provides guidance on how to develop an effective communication strategy that incorporates messaging, delivery channels, and monitoring and evaluation.
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