[x] Close

Download Link

Keep up with SEEP!

Sign up for our email list and you'll be the first to know about latest news, blog posts, events & new worldwide initiatives from SEEP and its members

Making Retail Markets Work for the Poor – Why and How Triple Trust Organisation Decided to Intervene in the Spaza Market in South Africa Image

Promoting Inclusive Markets and Financial Systems

Making Retail Markets Work for the Poor – Why and How Triple Trust Organisation Decided to Intervene in the Spaza Market in South Africa

Making Retail Markets Work for the Poor – Why and How Triple Trust Organisation Decided to Intervene in the Spaza Market in South Africa

Summary

This case study presents the story of Triple Trust Organization’s (TTO) market research experience from June 2002 through January 2004. At the end of TTO’s market research, the TTO Practitioner Learning Program (PLP) commissioned this case study and a companion technical brief on a qualitative research tool TTO customized for its research. The PLP was interested in capturing TTO’s market research experience to examine: (i) the process of getting and using market information to inform project design decisions; and (ii) the research methods and tools proven effective in getting information in weak markets. PLP managers thought lessons from TTO’s experience could assist practitioners in conducting more effective market assessments for programs targeting microenterprises
and better use the resulting information to design market development interventions.



Get our e-newsletter The Monthly Networker & you'll be the first to know about latest news, blog posts, events & new worldwide initiatives.
Like Us on Facebook Follow Us on Twitter RSS Feed
© Copyright 2016 SEEP Network. All Rights Reserved