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Just the Facts, Ma'am: Gender Stories from Unexpected Sources with Morals for Microfinance
The microfinance industry broke new ground by recognizing women as a market to be served and as a force in the development of their own communities. Yet questions remain. How well do we "see" this previously invisible market? And do we know the market as well as we should in order to serve it well? This series of case studies, from mainstream banking, the corporate sector, and women's association, can be read for lessons learned about efforts to measure gender issues and for steps international development organizations have taken to mainstream gender.