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Promoting Inclusive Markets and Financial Systems


Housing Microfinance Product Development: The Process from Market Research to Product Design and Implementation


900 Orme Street
Arlington, VA
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Nov 4, 2013 (Mon), 9:00am-5:00am (ESTD)


                           Register For This Training Session
                                                                                                                   No registration for the SEEP Conference 
                                                                                                                   is required to attend technical trainings.   

Description | Target Audience | Trainers | Fees | Register

Training Provider: Habitat for Humanity

Dates: Monday, November 4, 2013

Description: The growing pool of HMF practitioners is evidencing how HMF is becoming an increasingly attractive proposition to MFIs seeking new business opportunities, to retain good clients or achieve greater social returns.Housing Microfinance (HMF) products is a great way to expand your current product mix while increasing your double bottom line. This training will teach microfinance practitioners, in a systematic way, to design HMF products with non-financial housing support services which will be costumized to fit the cultural and institutional needs and capacities, while keeping in the center the client's needs preferences and capacities. This workshop has been conducted at different conferences. It was rated as “excellent” by the participants at the “Hanson Wade” conference during 2011, among which were Omidyar Network, International Finance Corporation (IFC), Banco de Credito del Peru, and Microdreams. It was also conducted during the SEEP conference last year with great success, having surpassed the limit of attendants.
Space is limited to 25 participants in each training, so register now.  

Target Audience:  This training is directed at all microfinance practitioners, especially upper management, who are interested in  increasing their double bottom line with housing microfinance products.

Trainers: Sandra Prieto-Callison
Sandra Prieto-Callison serves as the global Associate Director of Advisory Services  for the Housing Finance and Market Development team at Habitat for Humanity International. She is responsible to oversee, and advance the global operations of the Center for Innovation in Shelter and Finance.

Prior to Habitat for Humanity, she worked as a consultant for  microfinance, financial and nonprofit institutions, under projects funded by DFID, USAID, and MIF/IADB. For over eight years she worked at Opportunity International Network as executive director of the OI partner in Colombia, and, afterwards, providing technical assistance  to the OI partners in Latin America and the Caribbean. She also worked for FONKOZE, in Haiti, as the Market Research and Social Performance Monitoring Unit Director, where she led the strategy to establish the social performance monitoring system, highly recognized, among the international microfinance sector. She has dedicated at least twelve years to market research and product development for microfinance and financial institutions in over 25 countries; the last seven dedicated to housing microfinance product development.
Mrs. Callison holds a double master’s degree in Nonprofit Management and Social Economics from the University of Barcelona, a diploma in Management of Organizational Culture, and a B.S. in Psychology.  She is proficient in English and Spanish. She is based in Atlanta, USA.

Patrick Kelley
Patrick Kelley serves as global Director of Housing Finance and Market Development for Habitat for Humanity International’s work in over 90 countries worldwide. His responsibilities include directing Habitat’s global strategy for market driven initiatives. 

Prior to Habitat for Humanity, Mr. Kelley worked extensively in Africa supporting MFIs and national microfinance networks. He served as executive director of URWEGO LLC, the largest MFI in Rwanda, and initiated the start-up of Turame in Burundi, as well as Hekima in the DRC. Both URWEGO and Turame were awarded “Best MFI in Country” by the UN Year of Microcredit Campaign. Mr. Kelley also introduced a non-mortgage housing finance product in Rwanda, and has previous housing development experience for low income populations in Latin America.
Mr. Kelley is a Certified Public Accountant, holds a B.S. from the University of Illinois Urbana-Champaign and a master’s in International Public Policy from the Woodrow Wilson School at Princeton University. He is proficient in English, Spanish and French. He is based in Atlanta, USA.


Membership Status Before September 15 After September 15
Member $160 $200
Non-Member $190 $240

 No registration for the SEEP Conference is required to attend technical trainings.

If you  have already registered for the SEEP conference, please refer to your confirmation email for instructions on how to log in and update your registration agenda. Please contact annualconference@seepnetwork.org if you need assistance.

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