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Promoting Inclusive Markets and Financial Systems


Expanding Youth Financial Services: Differentiated Products or Differentiated Marketing?

Jul 29, 2014 (Tue), 9:30am-10:30am (US EDT)

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Providing young people with financial services in tandem with complementary non-financial services (such as financial education and skills training) comes with well-documented benefits. More financial services providers (FSPs) are now focusing on including this largely untapped client segment. This raises several central questions. Most prominent among them is whether an FSP needs to create an entirely new product to meet the needs of youth, or if it can simply tweak existing products but market them specifically for youth.

The webinar will explore this question, based on the experiences of the YouthStart program. In this second installment of the Understanding Youth and their Financial Needs webinar series organized by SEEP’s Youth and Financial Services Working Group, the YouthStart program manager and representatives from two implementing partners will discuss how market research informs these decisions in expanding financial services to youth, as well as other conditions necessary to ensure the services can be scaled up.

Join us as our panelists share insights and experiences in designing and rolling out financial products for youth.


YouthStart is a UNCDF initiative established in partnership with The MasterCard Foundation, that has brought financial services to 360,000 low-income youth in sub-Saharan Africa. Read more >>



Maria Perdomo - YouthStart Programme Manager, Regional Office for Western and Central Africa at UNCDF

Maria manages YouthStart, a UNCDF Initiative that has brought financial services youth in sub-Saharan Africa. Prior to joining UNCDF, she worked for Reach Global, Freedom from Hunger and Microfinance Opportunities, where she developed Financial Education modules, trainings, capacity building tools and business models to enable different types of financial service providers to offer integrated financial and non-financial services to their clients. She has a masters degree in International Affairs and Economic Development from Columbia University, and a Bachelors Degree from Externado de Colombia University and l’Institut de Sciences Politiques de Paris (Sciences-Po).

Tewabe Aysheshim - Product Champion for UNCDF YouthStart Program at Amhara Credit and Savings Institution (ACSI); Deputy Managing Director of ACSI focusing on Research and Training

Tewabe is Product champion for UNCDF YouthStart program through ACSI (Ethiopia) and Deputy Managing Director of ACSI for research and training focus areas. He is a member of Executive Management Committee of the Institution. He also coordinates other international Ethiopian financial inclusion projects through ACSI. Previously, worked at ACSI in various capacities, including as head of planning, research and business development department. Prior to ACSI, he worked for the investment office of Ethiopia's Amhara region. He has a master's degree in Organizational Leadership from Azusa Pacific University, and bachelor's degree in Economics from Addis Ababa University.

Flavia Nakamatte - Program Manager at Finance Trust Bank

Flavia is a hands-on project manager with seven years’ experience project management and five years’ experience in Youth-Inclusive Financial Services. She currently works as a Project Manager of YouthStart at Uganda Finance Trust. There, her role is growing as she manages the portfolio by providing technical assistance to the YouthStart project. She provides oversight and leadership on youth mobilization, formation and management of youth groups (including training), and managing the mentor model. She is also the liaison between the Senior Management team and UNCDF. Flavia previously worked with MicroSave as a Youth Financial Services Manager, and has been part of the team that adapted the Financial Education Curriculum for the Girls in Uganda. She is a certified Master Trainer for the Making Cents – Youth Inclusive Financial Services Linkages Program (YFS Link).


Jennifer Denomy - Facilitator, SEEP Youth and Financial Services Working Group
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