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Evaluation & Assessment: Youth Savings Image

Promoting Inclusive Markets and Financial Systems

Evaluation & Assessment: Youth Savings

Evaluation & Assessment: Youth Savings

Summary

Research suggests that by serving a girl at the vulnerable crossroads of adolescence, development programs can have the greatest impact not only on that girl, but can empower her to be a catalyst for change in her family and community. Once that window of adolescence closes, we have lost the opportunity to impact a generation. According to market demand research conducted by Women’s World Banking (WWB), girls as young as 10 regularly accumulate money, actively financial institutions are traditionally oriented towards adults as customers and do not see youth as a viable target market. Early evaluation of girls’ savings projects suggests that increased savings is associated with a number of positive outcomes.  This study details WWB's findings regarding a 'Girl Effect' in Mongolia.



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