Promoting Inclusive Markets and Financial Systems
The MasterCard Foundation
The MasterCard Foundation advances microfinance and youth learning to promote financial inclusion and prosperity. Through collaboration with committed partners in 48 countries, The MasterCard Foundation is helping people living in poverty to access opportunities to learn and prosper. An independent, private foundation based in Toronto, Canada, it was established through the generosity of MasterCard Worldwide at the time of the company’s initial public offering in 2006.
This toolkit was developed by Enlace and XacBank as part of The SEEP Network’s Innovations in Youth Financial Services Practitioner Learning Program (PLP), in partnership with The MasterCard Foundation. The purpose of this toolkit is to explore key differences in marketing financial services to youth as compared to adults and to provide tools for practitioners looking to scale up their services through marketing.The objective of this toolkit is to help organizations think through how to effectively market to youth in three critical stages—design, implementation, and evaluation—to reach more young clients in different market segments with innovative financial products and services.
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