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Combining Push and Pull Strategies for Greater Scale and Poverty Outreach
by Margaret Richards and Nisha Singh in 2015
Combining Push and Pull Strategies for Greater Scale and Poverty Outreach was one of four learning tracks featured at the 2014 SEEP Network Annual Conference on Scaling Impact in Inclusive Market Systems
. Co-sponsored by USAID’s Microenterprise and Private Enterprise Promotion (MPEP) and Food for Peace (FFP) offices, six peer learning sessions included practitioners and researchers from multiple organizations. This track highlighted field experience in applying elements of a push/pull approach to facilitate pathways out of poverty for very poor households through engagement in markets. In particular, all sessions were asked to address how push and pull strategies intersected—in both theory and practice—and how these strategies can work together to create more sustainable and scalable impact.