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Building the Business Case for Youth Services: Insights of the Youthstart Programme Image

Promoting Inclusive Markets and Financial Systems

Building the Business Case for Youth Services: Insights of the Youthstart Programme

Building the Business Case for Youth Services: Insights of the Youthstart Programme

Summary

Many that work in the field of inclusive finance envision a world where financial service providers (FSPs) serve massive numbers of youth to ease their transition from childhood to adulthood and ultimately reduce their risks and facilitate achievement of their life needs and aspirations. In many developing countries there is a youth bulge that represents both a commercial and a developmental opportunity for FSPs and donors.

This paper assesses the effort needed to achieve the profitability of youth services, recommends how FSPs can improve the pathway towards profitability of youth services, and shows how the support of donors impacts the pathway towards profitability of youth services and fosters youth financial inclusion.

This paper serves as a starting point towards demonstrating that youth are a viable market that is rather similar to other segments of clients.

The paper is divided into the following three sections:

  1. The first section frames the study by describing the methodologies used, the FSPs selected and their youth programmes.
  2. The second section analyses the three pathways to profitability of youth services.
  3. The third section analyses the business case for serving youth.


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