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Promoting Inclusive Markets and Financial Systems

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Banking on Girls: From Piggy Banks to Savings Accounts


This webinar constituted the first installment of the Understanding Youth and their Financial Needs webinar series.

The first installment in this webinar series focused on using market research to develop appropriate savings programs for girls. Women's World Banking has a long history of developing girls’ savings programs with XacBank in Mongolia, Banco ADOPEM in the Dominican Republic, PEACE MFI S.CO in Ethiopia (as part of YouthStart), and now with SEWA Bank in India and Diamond Bank in Nigeria.

Speaker Ryan Newton shared Women's World Banking’s experience with translating market research into usable savings programs, especially in her work in India and Ethiopia. With a focus on program design, marketing, and financial education, she discussed what worked well, what surprised them, and what they would change in the future.

Related resources:
  • Understanding Youth and their Financial Needs
  • Banking on Youth: A Guide to Developing Innovative Youth Savings Programs
  • Evaluation & Assessment: Youth Savings
  • Building the Business Case for Youth Services: Insights of the Youthstart Programme
  • Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth

  • Speaker:
    Ryan Newton - Savings Specialist at Women’s World Banking Ryan Newton is responsible for growing the savings practice at Women's World Banking, specifically in the areas of youth and adult savings product development, financial education, and alternative delivery channels. In this role, Ryan delivers technical assistance to network members in business case development, product design, operations, and related areas; manages project deliverables from initial market research and pilot stages to roll-out and evaluation; and positions Women’s World Banking’s savings work across the industry through publications and presentations. See Ryan's complete bio >>

    Stay tuned for the next webinar in this series!

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