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Behind the Veil: Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan (Promising Practices Series)  Image

Promoting Inclusive Markets and Financial Systems

Behind the Veil: Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan (Promising Practices Series)

Behind the Veil: Access to Contemporary Markets for Homebound Women Embroiderers in Pakistan (Promising Practices Series)

Summary

Mennonite Economic Development Associates (MEDA) and Enterprise and Career Development Institute (ECDI) are implementing the “Behind the Veil” program with a budget of $600,000 over 3 years. The program helps home-bound, rural women in Pakistan to reach lucrative urban markets for hand-embroidered cloth, through a network of commercial, women sales agents. It is an award winning value-chain development program that has reached over 9,000 women embroiderers by strengthening sustainable market structures and services. In addition to putting cash in the hand of women who – for the most part – have never been paid for their labor, the program empowers oppressed women. As one participant put it, “this woman (Perveen Shaik, ECDI’s program leader) has taken me step by step and shown me a world where I can succeed. Now I have seen what is possible and I will keep moving forward because I want to be a part of this world she’s shown me.”




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