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Banking on Youth: A Guide to Developing Innovative Youth Savings Programs Image

Promoting Inclusive Markets and Financial Systems

Banking on Youth: A Guide to Developing Innovative Youth Savings Programs

Banking on Youth: A Guide to Developing Innovative Youth Savings Programs

Summary

This publication is a guide for deposit-taking financial institutions in any stage of youth savings program development - from those that are simply exploring the possibility of introducing youth savings, to those that are already offering products to youth but are looking for new ideas and strategies to improve performance. It is designed to be useful to a wide range of financial institutions, from small, resource-constrained microfinance institutions to established retail banks with an interest in the low-income youth market. It is also designed to apply to a variety of contexts-from competitive markets in more developed economies to less developed countries with very low rates of formal financial services penetration. Therefore, it does not prescribe one set of actions, but outlines various options, implying different levels of complexity and resources for each major step in the program development process.

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