Promoting Inclusive Markets and Financial Systems
Banking on Girls: From Piggy Banks to Savings Accounts
Join us on June 10 at 10 am US EDT for the first in the Understanding Youth and their Financial Needs webinar series organized by the Youth and Financial Services Working Group at SEEP. This installment will focus on using market research to develop appropriate savings programs for girls. Women's World Banking has a long history of developing girls’ savings programs with XacBank in Mongolia, Banco ADOPEM in the Dominican Republic, PEACE MFI S.CO in Ethiopia (as part of YouthStart), and now with SEWA Bank in India and Diamond Bank in Nigeria.
Ryan will share Women's World Banking’s experience with translating market research into usable savings programs, especially in her work in India and Ethiopia. With a focus on program design, marketing, and financial education, she will discuss what worked well, what surprised them, and what they would change for the next time.
For more information on Women's World Banking’s youth savings work:
Twitter: @womensworldbnkg or @RyanNewton_
Speaker:Ryan Newton - Savings Specialist at Women’s World Banking
Ryan Newton is responsible for growing the savings practice at Women's World Banking, specifically in the areas of youth and adult savings product development, financial education, and alternative delivery channels. In this role, Ryan delivers technical assistance to network members in business case development, product design, operations, and related areas; manages project deliverables from initial market research and pilot stages to roll-out and evaluation; and positions Women’s World Banking’s savings work across the industry through publications and presentations. See Ryan's complete bio >>
Moderator: Nisha Singh, The SEEP Network