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Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth Image

Promoting Inclusive Markets and Financial Systems

Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth

Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth

Summary

This Guide has been developed for leading national and international financial institutions with an ability to drive
significant outreach to children and youth. It is relevant for those organizations who are evaluating an existing
investment in financial products for children and youth, and for those debating whether to enter the segment for the first time.

The Guide is intended to help decision makers, product owners and all stakeholders in the product development process understand the impact of working with children and youth, and to provide guidelines on how to develop appropriate innovative banking and payment products, while respecting and supporting children’s rights.

The ‘Banking a New Generation’ Guide has been developed in 3 parts: Part 1 delivers advocacy, outlining the importance of investing in children and youth, insights into who they are and the key factors impacting their development. Part 2 delivers guidance on children and youth focused product development. Part 3 presents several banking products and related programs that are offered by financial institutions across the globe.



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