Promoting Inclusive Markets and Financial Systems
The MasterCard Foundation
The MasterCard Foundation advances microfinance and youth learning to promote financial inclusion and prosperity. Through collaboration with committed partners in 48 countries, The MasterCard Foundation is helping people living in poverty to access opportunities to learn and prosper. An independent, private foundation based in Toronto, Canada, it was established through the generosity of MasterCard Worldwide at the time of the company’s initial public offering in 2006.
Banking a New Generation: Developing Responsible Retail Banking Products for Children and Youth
This Guide has been developed for leading national and international financial institutions with an ability to drive
significant outreach to children and youth. It is relevant for those organizations who are evaluating an existing
investment in financial products for children and youth, and for those debating whether to enter the segment for the first time.
The Guide is intended to help decision makers, product owners and all stakeholders in the product development process understand the impact of working with children and youth, and to provide guidelines on how to develop appropriate innovative banking and payment products, while respecting and supporting children’s rights.
The ‘Banking a New Generation’ Guide has been developed in 3 parts: Part 1 delivers advocacy, outlining the importance of investing in children and youth, insights into who they are and the key factors impacting their development. Part 2 delivers guidance on children and youth focused product development. Part 3 presents several banking products and related programs that are offered by financial institutions across the globe.