Promoting Inclusive Markets and Financial Systems
An Inventory of BDS Market Assessment Methods for Programs Targeting Microenterprises
This technical note describes the market assessment methods used by 10 organizations in the Practitioner Learning Program (PLP) in Business Development Services (BDS) Market Assessment (MA). The note does not give a complete overview of all methods that could be adapted and applied in BDS MA for microenterprises. Instead, it focuses on those methods which the PLP organizations actually used and found to be particularly well suited to investigating markets that include microenterprises. For each method, the technical note provides an appraisal of the advantages, disadvantages, and knowledge and skills required for the method as well as tips for using the method, based on examples from the PLP and other programs.