Promoting Inclusive Markets and Financial Systems
All Paths Lead to Learning: Common Mistakes in BDS assessment and How To Avoid Them
This technical note describes the experience of 10 organizations around the world in conducting BDS market assessments. These organizations tested innovative strategies for market research and piloted program interventions based on the results. They encountered difficulties and made mistakes during their market assessments. This technical note shares lessons learned from inadvertent mistakes that had the potential to significantly alter the utility of their market assessments and provides recommendations to other practitioners who want to avoid these same mistakes.